{"id":245,"date":"2020-04-08T17:17:24","date_gmt":"2020-04-08T15:17:24","guid":{"rendered":"https:\/\/www.lesamisdezarafa.com\/?p=245"},"modified":"2020-04-09T13:09:42","modified_gmt":"2020-04-09T11:09:42","slug":"lautre-girafe","status":"publish","type":"post","link":"https:\/\/www.lesamisdezarafa.com\/index.php\/2020\/04\/08\/lautre-girafe\/","title":{"rendered":"L\u2019autre girafe"},"content":{"rendered":"\n

\u00ab Sophie la girafe \u00bb a f\u00eat\u00e9 ses 55 ans le 25 mai 2016.<\/p>\n\n\n\n

N\u00e9e \u00e0 Paris, fabriqu\u00e9e en Haute-Savoie, la girafe r\u00e9alise aujourd\u2019hui la moiti\u00e9 de ses ventes hors de France. Ce jouet, vendu dans 77 pays, vient de partir \u00e0 la conqu\u00eate des b\u00e9b\u00e9s chinois. En dix ans, Sophie a r\u00e9ussi \u00e0quadrupler les ventes de Vulli, son propri\u00e9taire. L\u2019entreprise mise sur un positionnement haut de gamme et tr\u00e8s frenchie<\/em> : aux USA, Sophie est vendue 2 fois plus cher qu\u2019en France, 3 fois plus cher au Japon et en Australie. Partout dans le monde, elle garde son nom d\u2019origine. Seule diff\u00e9rence : des Tour Eiffel sont dessin\u00e9es sur son emballage \u00e0 l\u2019\u00e9tranger !<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00ab Sophie la girafe \u00bb a f\u00eat\u00e9 ses 55 ans le 25 mai 2016. N\u00e9e \u00e0 Paris, fabriqu\u00e9e en Haute-Savoie, la girafe r\u00e9alise aujourd\u2019hui la moiti\u00e9 de ses ventes hors de France. Ce jouet, vendu dans 77 pays, vient de partir \u00e0 la conqu\u00eate des b\u00e9b\u00e9s chinois. En dix ans, Sophie a r\u00e9ussi \u00e0quadrupler les ventes de Vulli, son propri\u00e9taire. L\u2019entreprise mise sur un positionnement haut de<\/p>\n

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